Abstract
This research examine the mediating role of brand credibility between the relationship of hotel attributes and brand attachment that will to lead to post-consumption outcomes. We also examine how hotel attributes contributes to the brand attachment and post-consumption outcomes.Based on the mean-end chain theory, it explores the relationship among six constructs; hotel attributes, brand credibility, brand attachment and post-consumption outcomes (i.e., satisfaction, revisit intention and word-of-mouth). Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model. The result indicatesbrand credibility fully mediates the relationship between hotel attributes and brand attachment. Subsequently, brand credibility and brand attachment are found to be significantly linked with post-consumption outcomes. The result offers implications for hotelier and direction for future research.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
