Abstract
Micro, Small and Medium Enterprises (MSMEs) are productive economic businesses run by individuals or medium to small scale business entities and business fields that have a role in regional development and regional economic growth. This study aims to find the influence of Halal Awareness, Halal Labels and Sub-cultures on MSME Product Purchasing Decisions in Bumiayu. This type of research uses descriptive quantitative researchers using survey methods and data collection by distributing questionnaires. The sampling technique uses non-probability sampling with accidental sampling method. The number of samples used was 96 samples, each of which had been tested and met the requirements of validity and reliability tests. Data analysis using multiple linear regression and hypothesis testing using partial (t test) and simultaneous (F test) significance tests by showing the results of Halal Awareness, Halal Labels and Sub-culture have an influence on MSME Product Purchasing Decisions in Bumiayu.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Proceeding of International Conference on Islamic Economics, Islamic Banking, Zakah and Waqf
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
