Abstract
This study explores the influence of gender on adoption of information technology (IT) among owners of small firms. In the small firm context, owner-managers are central to decision-making, including IT adoption. This potentially allows gender-related factors to influence the IT adoption decision. Accordingly, the research literature associated with female business owners is used to comment conceptually on gender-related factors subsumed among accepted antecedents of IT adoption decisions. Empirical findings are based on 21 key informant interviews. The study documents numerous perceived gender-related influences embedded within IT adoption among owners of small- and medium-sized enterprises, such that women are less likely than men to adopt IT. The implications for research, policy and practice are discussed.
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