The Influence of Gender on New Technology Adoption and Use–Mobile Commerce

Abstract

ABSTRACT This study empirically investigated the impact of gender differences on the adoption and use of a new technology-mobile commerce (m-Commerce) using 372 respondents enrolled in a business college in the Northeast United States. The adoption rate of m-Commerce for both male and female respondents was similar at about 30%. Respondents' perceptions of price, ease of use, and usefulness of m-Commerce services rather than gender were significant in distinguishing between adopters and nonadopters of m-Commerce services. Males and females adopted a similar staged pattern in their use of m-Commerce services with entertainment services demonstrating the highest adoption rate, followed by communication services, information services, and transaction services. Within service categories, male and female respondents used the same number of m-Commerce services in the entertainment category. Male respondents used more communication, information, and transaction services than females suggesting that males move through the adoption stages at a more rapid rate than females do. Implications for m-Commerce vendors and future research agendas are discussed.