Abstract
The purpose of this study was to analyze the effect of Financial Literacy, Financial Technology, and Income on Financial Behavior. The population of this research is Management Students at Mercu Buana University located in West Jakarta. The sample was selected using the convenience sampling method as many as 48 respondents. The data processing technique uses structural equation modeling assisted by the SmartPLS program. 3.2.7. The results of this study indicate that Financial Literacy and Income have a positive and significant effect on Financial Behavior (Financial Behavior), while Financial Technology is negative and does not significantly affect Financial Behavior (Financial Behavior).
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