Abstract

This research aims to analyze the influence of grade point average, socio-economics, demographics, and saving behavior on financial literacy. The population in this study was 148 master’s Study Program students at the Institute of Business (IOB) and a sample of 60 students using the proportional random sampling method. The data collection technique is through a questionnaire, while data analysis uses multiple linear regression. The findings from this research show that the grade point average variable has no significant effect on financial literacy, socio-economic variables have no significant effect on financial literacy, demographic variables have no significant effect on financial literacy, and the saving behavior variable has been proven to have a significant effect on financial literacy. In addition, the grade point average, socio-economic, demographic, and saving behavior variables together (simultaneously) have a positive and significant influence on financial literacy.

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