THE INFLUENCE OF FINANCIAL LITERACY, EASE OF USE AND USEFULNESS ON THE USE OF SHOPEE PAYLATER IN MALANG CITY STUDENTS

Abstract

Technological advances increase the emergence of online buying and selling applications or e-commerce. The increase in the number of online buying and selling applications is accompanied by an increase in payment features that are increasingly easy adn practical. One of them that is quite widely used is Shopee Pay Later. This study examines the effect of financial literacy, Ease Of Use, and benefits of using Shopee Paylater. This research method uses Quantitative methods. The location of this research is in Malang City. The sample of this research is 80 samples. The data used is primary data. The data collection technique used is a questionnaire. The variables used are Financial Literacy (X1), Ease Of Use (X2), Benefits (X3), and Shopee Paylater (Y). The test tool used is the SmartPLS 3.0 application. This study found that Financial Literacy (X1) has a significant effect on the use of Shopee Pay later in a negative direction. So the higher the level of individual financial literacy, the lower the use of Shopee Paylater. The Ease Of Use variable (X2) has a significant effect in a positive direction. Benefit Variable (X3) has a significant effect in a positive direction. Then the higher the level of Ease Of Use and benefits of shopee pay later, the more users will also increase. The use of Shopee Paylater by individuals with high financial literacy will tend to be low because there will be much information taken into consideration in their financial decisions, such as interest and loan risk. Meanwhile, the Ease Of Use and benefits variables will lead to high use of Shopee Paylater regardless of the level of individual financial literacy. Because basically, humans will use technology if it provides Ease Of Use and benefits. So financial literacy is very important to consider in making financial decisions.