Abstract
The sharing economy has grown tremendously in the tourism industry. For instance, Airbnb has become one of the locals' top choices of short-term rental accommodation in Indonesia. Perceived value, trust, and electronic word of mouth (eWOM) all play important roles in the decisions that customers make in the lodging business, which is highly competitive. The purpose of this research is to examine the role of trust, perceived value, and online word-of-mouth in the purchasing decisions of Indonesian customers. This study makes use of quantitative research methodology by using a Google Form to administer a survey. A sample size of 350 responders was used, and it met a number of requirements. An SEM model is analyzed using the SmartPLS 4 software. It has been discovered that EWOM, perceived value, and trust all have a significant and beneficial impact on consumers' final purchasing decisions. The proposed model predicts Airbnb's investment decision with a 31.4% degree of accuracy.
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