Abstract
Situations like pandemic (Covid-19) has bring about the rise of online shopping businesses. Online shopping is an electronic business that requires clients to buy goods and services entirely from sellers over the Internet via a search engine. Online shopping is the easy solution for busy and constrained life in today’s world. Despite consumers’ continuation to buy from a physical store, more users or buyers feel very convenient to online shopping. This research was conducted to examine the effects of e-service quality dimension (perceived value, firm reputation, privacy, trust, functionality) toward online shopping behaviour. Snowball sampling technique was applied and distributed to online shoppers via e-survey (google forms) within the period of two month. Analysing 303 data collected from online shoppers, the results have shown that perceived value is the most influential dimension of e-services quality towards online shopping behaviours among online shoppers in Malaysia. The recommendations are discussed in detail in the paper.
Highlights
In this age of globalization, the Internet expanded exponentially across the globe.According to the Statistics Site in 2019, there were 4.13 billion internet users around the world, indicating that more than half of the world's population already has Internet access
Analysing 303 data collected from online shoppers, the results have shown that perceived value is the most influential dimension of eservices quality towards online shopping behaviours among online shoppers in Malaysia
The findings have shown that perceived value is the most influential dimension of e-services quality towards online shopping behaviours among online shoppers in Malaysia (β=0.955, p
Summary
In this age of globalization, the Internet expanded exponentially across the globe. According to the Statistics Site in 2019, there were 4.13 billion internet users around the world, indicating that more than half of the world's population already has Internet access. The digital population in many parts of the world is growing noticeably, internet connectivity and availability can vary considerably according to the region (Internet Usage Worldwide, 2020). The usage of the Internet improved because of critical easy information distribution platforms that provide consumers with more search opportunities in the shortest possible period. Online shopping uses the Internet for several purposes. Online purchasing unlocks new windows where the well-known business-to-consumer (B2C) is used to purchase and sell goods electronically via the individual advantages of internet technologies (Farah, Ahmad, Muqarrab, Turi & Bashir, 2018)
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