The Influence of Entrepreneurship Orientation on Organizational Learning, Sustainable Competitive Advantage, and Company Performance at Small and Medium Enterprises in West Java

Abstract

Objective - The goal of this research is to analyze the impact of entrepreneurship orientation, organizational culture and business strategy on company performance –both simultaneously and partially –of Small and Medium Enterprises in West Java. The objects of this research are entrepreneurship orientation, organizational culture, business strategy and company performance of Small and Medium Enterprises in West Java. Methodology/Technique - The type of the intervariable relation is causality. The characteristics of this research are descriptive and verificative, and the verificative analysis is conducted to test the hypothesis by using Structural Equation Model (SEM) statistical tool. Findings - Based on the results, entrepreneurship orientation, organizational culture and business strategy have an influence on company performance whereas other factors affect the rest of the variables. Furthermore, partially the three variables influence company performance significantly. Novelty - These variables are genuine usage for small and medium enterprises in West Java to increase it productivities. Type of Paper - Empirical Keywords: entrepreneurship orientation; organizational culture; business strategy; company performance.