The Influence of Entrepreneurship Knowledge, Financial Literacy, and Motivation on Students' Interest in Building a Start-up Business

Abstract

This study aims to determine the destruction of entrepreneurial knowledge, financial literacy, and motivation for students’ interest in building a business startup. This study is a quantitative study with 167 respondents. The sample determination method uses a purposive sampling technique by determining the number of samples using the Slovin formula. The data used are primary data obtained through the dissemination of questionnaires and measured using a Likert scale. The data analysis technique uses multiple linear analysis techniques with its processing using SPSS. The results showed that entrepreneurial knowledge, financial literacy, and motivation had a positive and significant effect on students’ interest in building business startups.
 Keywords: startup business, entrepreneurial knowledge, financial literacy, motivation