Abstract

The study presents the findings on the Influence of entrepreneurial education on adult learners’ motives for creativity and intention in Tanzania. Using a case study research design of the Institute of Adult Education (IAE), the study used a structured questionnaire to collect primary data from 170 respondents selected from 291 IAE adult learners in Tanzania using simple random sampling. Data were subjected to the structural equation model technique facilitated by Analysis of Moment Structures (AMOS 20.0) software to verify the hypothesis relationships. The study found A positive and significant influence of the entrepreneurial education module contents on the motives for creativity ( β = 0.61, Cr = 2.432, p < 0.000), Moreover, the study found a positive and significant influence of adult learners’ motives for creativity on entrepreneurial intention ( β = 0.142, Cr = 3.302, p < 0.001). The findings further show that entrepreneurial education module contents had a positive and significant influence on adult learner’s entrepreneurial intention ( β = 0.172, Cr = 2.831, p < 0.021). Furthermore, the findings indicate that motives for creativity had a positive and significant indirect effect in the relationship between entrepreneurial education and adult learners’ entrepreneurial intention ( β = 0.112, p < 0.001). The findings suggest that the individual’s subjective attitude towards entrepreneurial intention was affected by discrepancy in the module quality contents. Therefore, promoting entrepreneurial intention among adult learners requires module developers to design module content that reflects quality practical-oriented and conveniently adult learners-centred, including the use of regular presentations by successful entrepreneurs to stimulate their motives for creativity.

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