Abstract
The current Internet revolution has changed the entrepreneurial opportunities and trends. This study explores the relationship between entrepreneurial characteristics (e.g., innovation, leadership, planning, and sociability) and the performance of entrepreneurial vloggers in India. In addition, this study considers the mediating effect of entrepreneurial intentions. This study is cross-sectional, and it considered 128 entrepreneurial vloggers for the analysis. The SmartPLS application was used to estimate the structural equation modeling (SEM) analysis for the estimation of reliability and validity along with the path relationship. The findings are more important as the entrepreneurial characteristics can meaningfully predict the performance of entrepreneurial vloggers in a positive direction. Moreover, the relationship between entrepreneurial characteristics and the performance of entrepreneurs is partially mediated by entrepreneurial intentions. These findings have important implications for vloggers in Indian or other countries with similar nature. This study has also put some future research directions at the end.
Highlights
Entrepreneurship has always been embraced by many decision-makers and national governments as a key development factor because it increases the social welfare through its favorable impact on innovation, job creation, and economic growth (Al Mamun et al, 2018; Cai et al, 2018)
This study explores the entrepreneurial characteristics of vloggers and entrepreneurial intentions and performance of entrepreneurial vloggers in India
This study considered entrepreneurial characteristics and studied the impact of each characteristic individually on the performance of entrepreneurial vloggers
Summary
Entrepreneurship has always been embraced by many decision-makers and national governments as a key development factor because it increases the social welfare through its favorable impact on innovation, job creation, and economic growth (Al Mamun et al, 2018; Cai et al, 2018). Current dynamic trends, such as rapid changes in the environment and rising cognitive complexities in our lives, have led to a shifting nature of interaction among individuals and groups. In this situation, the entrepreneurial characteristics play a significant role, for those people who want to start up a career as an owner–manager in various environments and for those who want to follow a career as an entrepreneur (Holienka et al, 2015). They can attract and organize trips for the tourists by providing them with convenient information (Chen and Dermawan, 2020)
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