The Influence of Emerging Media and Mainstream Media on Audience Communication

Abstract

In the modern era, there are many channels for information dissemination, and when significant events necessitate credible and authoritative media to become the dominant source of social information, in-depth analysis can only serve to increase the influence of media. As a result, the process of information transmission and reception can result in little derogation. Under this context, this paper studies the influence of emerging media and mainstream media on audience communication by describing the variations between news and poetry text genres, elucidating listeners own accepting flaws with a contrast of common language and official media, and highlighting the value of official media for legal communication and its veracity. In conclusion, by enhancing the accuracy of the content and actively seeking the information they require, communication with new media typically results in little message degradation. Strong communication has a favorable impact on audience awareness, which leads to societal transformation. News and opinions are disseminated and guided by the media, so it is important to describe the influencing mechanism of media in detail utilizing communication effectiveness theory and the findings of media effectiveness research.