The Influence of Economic Status, Financial Literacy, Financial Management on Z Generation’s Lifestyle using Consumptive Behavior as Moderation Variable

Abstract

With the existence of internet technology and wireless telecommunication networks, it is easier for humans to connect. The generation that is most exposed to changes in information is the Z generation. Generation Z or Gen Z or also known as iGeneration, the net generation or the internet generation are the generations born between 1996 and 2012. Today's lifestyle has become an individual and group identity. People's interest in various goods is influenced by their lifestyle and the goods they buy reflect that lifestyle. This type of research uses quantitative research. The population in this study is generation Z in Surabaya. The sampling technique uses purposive sampling using the Lameshow formula. This study uses sem analysis (structural equation modelling) based on components or variants, namely partial least squares (pls), using smart pls 3.0 software which consists of an inner model and an outer model. Financial literacy has a significant effect on lifestyle with the support of negative influence directions. Consumptive behavior does not moderate financial literacy towards the lifestyle of the Z generation with negative direction support. Consumptive behavior significantly moderates the effect of financial management on the lifestyle of the Z generation with the support of positive influence direction. Consumptive behavior does not moderate the economic status of lifestyle with the support of negative influences. Financial management has a significant effect on lifestyle with the support of negative influence directions. Economic status has a significant effect on lifestyle with the support of positive or unidirectional influence.