The Influence of Ecological Aspects on the Development of New Trends in the Clothing Design

Abstract

Public concern about environmental issues is one of the main reasons for the new concept in the design of the "environmental approach". The clothes of the future should reflect problems of ecology of the person, to be attractive, to transfer to it sensations of calmness, naturalness, the liberties causing positive emotions. The problem of ecologization of consumption has led to a qualitative change in the design tasks - not so much improvement of form and function as reduction of excessive quantity of design products, revision of materials and technologies, formation of a new structure of needs has come to the fore.The environmental trend in design, which became a response to the negative consequences of technological progress, arose back in the 1970s. It is focused on maximum savings in resources and materials, achieving an optimal cost ratio in the production of a product and its durability, development of new materials and technologies that do not harm the environment. The ecological approach to design has become fundamentally new, posing completely new challenges for design. The ecological approach to design has become fundamentally new, posing completely new challenges for design. The ecological style of that time involved clothing made from natural fabrics, with a predominance of natural colors. However, since then there have been changes in understanding the impact of environmental issues on clothing design. The ecological approach is becoming the main component of the designers' philosophy. Designers began to use environmentally friendly materials, including recycled materials that are absolutely harmless to the environment.