The Influence of Digitalization Degree on Enterprise Performance in the Era of Big Data

Abstract

At present, emerging science and technology such as big data and cloud computing have a huge impact on the business mode of enterprises, making the model and business logic of the whole economic market have changed unprecedentedly, and therefore the development environment of enterprises is also changing. In the process of integration with the real economy, the digital economy has shown great ability to transform and promote traditional industries, forming new driving forces for economic development. In order to seize the "new commanding heights" and development opportunities in the era of digital economy, many countries, including China, have put forward from the national strategic level to vigorously promote the digitalization of the real firm. In this context, the level of digitization of firm and the various institutional management within enterprises have very important significance to the governance mode, management mode, operation and decision-making mechanism of enterprises. Based on the current situation of enterprise digital transformation, this paper selects A-share listed companies in manufacturing industry as samples, adopts fixed effect model to discuss the influence of enterprise digitalization degree on enterprise performance, and provides reference value for enterprise digital transformation. The results show that the degree of digitalization has a positive impact on enterprise performance; R&d investment and human capital play an intermediary role between enterprise digital transformation and enterprise performance.