The Influence of Digital Culture and Transformational Leadership Style on Employee Performance: The Mediating Role of Work Motivation

Abstract

The current investigation seeks to evaluate the consequence of digital culture and transformational leadership on employee performance at the PT Pos Indonesia Bandung’s main branch office, with work motivation contributing as a mediator. The investigation utilizes a quantitative approach and causal research methods, data were assessed using SmartPLS version 4. The results show that employee performance is favorably and substantially influenced by digital culture, while transformational leadership style does not. Furthermore, work motivation is identified as a significant mediator in the link between digital culture, transformational leadership, and employee performance. This investigation enhanced to relevant published works by highlighting the interplay between those variables, suggesting that organizations should prioritize these elements to optimize performance. The findings offer practical implications for managers seeking to create a motivated workforce in a digitally evolving landscape