Abstract
The economic component of digital business is built on the usage and empowerment of digital information and communication technology. The digital economy in Southeast Asia is quickly expanding, as is the market potential. The goal of this study is to determine the influence of the digital business economy in the development of Indonesia's modern market economy. The technique employed is library research or library research. Findings of this study shows the existence of digital trade produces creative quality presentations, one of which is better negotiations, in the presentation of delivery or business style, so the industry is currently required to adapt in order to cope with current and future businesses. Modern and traditional marketplaces cannot coexist because both are vital to the Indragiri Hulu Regency.
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