Abstract
This study investigates the relationship between the frequency of engaging with digital affluence display wealth-related content on social media and self-esteem among Chinese young adults aged 18-26. A quantitative analysis of self-reported survey data showed a significant negative correlation between the frequency of viewing wealth-flaunting content and levels of self-esteem, challenging the traditional views of Social Comparison Theory. The results indicate a complex interaction between online displays of wealth and psychological well-being, including influences of stimuli and thresholds, underscoring the need for a more detailed understanding of how young people interpret and respond to social media in todays digital environment.
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