Abstract

To create sustainable tourism, it is necessary to have an interest in returning to visit. One of the factors a tourist comes to visit again is influenced by several tourism factors, one of which is the image of the destination. This research was carried out at one of the tourist attractions in West Java province, namely the Bogor Botanical Gardens. In this study, SmartPLS was used using the SEM method. The results of the research show that destination image influences tourists' intention to revisit with an R-square of 71.7%.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.