The Influence of Demographic Matters and Interest on Passenger’s Switching Intention: Evidence of Travelers in the Developing Country Indonesia

Abstract

Background: After the official operation of the Jakarta-Cikampek elevated highway, a socio-demographic picture of Indonesian travel passengers, as well as their interest in switching transportation preferences was provided. This elevated highway shortened travel time and discouraged users from changing to other transportation modes. This study is likely to become a future research foundation for the switching behavior of passengers. Objective: This study aims to analyze demographic factors and interests on passenger’s switching of transportation preference. Methods: A total of 720 questionnaires were distributed to land transportation passengers at concentrated points with a response rate of 89.17% and 642 valid answers. The obtained data were analyzed using quantitative descriptive techniques with cross tab methods. Results: The results showed that age, education level, and type of work influenced the desire of passengers to switch transportation modes, as opposed to gender. Most of the passengers interested in using land modes, such as the highway, were dominated by intercity between provinces travel buses and refused to change to other means of transportation. Meanwhile, passengers that used rented cars tended to switch to other forms of transportation. Conclusion: This research is useful and acts as a reference for managers of each transportation mode to set high priorities for particular consumers based on detailed socio-demographics to retain or attract new potential customers. JEL Classification Code: D12, L92, R41.