Abstract
Every company should be able to understand the behavior of consumers in the target market because the survival of the company as an organization that seeks to meet the needs and desires of consumers rely heavily on the behavior of consumers. Through an understanding of consumer behavior, the management company can develop appropriate strategies and programs to take advantage of existing opportunities and outperform their competitors. Therefore, the quality of good service and build relationships with customers able to accomplish the goals of the company. It certainly needs to be an active part of all employees and those involved in the provision of services. (MORA, 2017). Based on the analysis and discussion that has been described on the effect of customer relationship management, service quality, and customer satisfaction to customer loyalty in Corporate Travel Organizers Umrah and Hajj PT. Travel Albadriyah, it can be concluded that customer relationship management, service quality, and customer satisfaction proved to influence jointly on customer loyalty Corporate Travel Organizers Umrah and Hajj PT. Travel Albadriyah. As this study is descriptive and verification, using the survey method.
Highlights
Hajj and Umrah is the dream of every Muslim
Both the analysis outlines the influence of each independent variable namely customer relationship management (X1), quality of service (X2), customer satisfaction (X3) on customer loyalty (Y)
Effect of Customer Relationship Management on Customer Loyalty The results showed that the correlation coefficient X1 to Y (r) of 0.586
Summary
Hajj and Umrah is the dream of every Muslim. Each of the pilgrimage seasons came pouring Muslims from across the country to the House to perform the pilgrimage. Hajj and Umrah as pillars of Islam that the fifth was aimed to increase piety and values of spiritual culprit, and save a huge economic potential, the public interest Indonesian Muslims to perform the pilgrimage to the holy land of Mecca is the highest compared with other countries in the world, every year there is an increase, the government through the Minister of Religion No 6 of 2010, have increased the initial deposit for regular pilgrims from Rp 20 million to Rp 25 million, and a special pilgrimage from USD 3,000 to USD 4,000. Associated with the high cost of Hajj and Umrah, the service user must Umrah and Hajj Travel Agents Special will be very disappointed if the service provided does not correspond to their expectations, thereby reducing their comfort in worship. Consumers would expect outstanding service and by the value of the money, they spend
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