Abstract

This chapter addresses the impact of organizational culture on the adoption of Green IT initiatives. We begin by exploring organizational culture and consider the nature of culture within the IT sector. An analysis of the effect of culture on sustainable use of IT is presented using Cameron and Quinn's Competing Values Framework as a tool to explore organizational culture. A major theme of this Chapter is the use of choice architectures to ‘nudge' individuals in particular directions with a focus on adopting green IT policies. Other themes explored are the roles social media play in promoting green IT and the impact of culture on the use of tools which deliver green IT including cloud computing and context-aware systems. We consider the impact of globalization. Key recommendations for working with culture to support the adoption of green IT are provided.

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