Abstract
The proliferation of the information technology, smart phones, and mobile technologies has encouraged the potential customers to use more mobile banking services. Accordingly, banks are offering more m-banking services than competitor do. The adoption of m-banking is depend on the characteristics of the countries people (culture) and the perception (trust) of m-banking to the potential and existing customer. In regards to, we proposed a new model that integrated three models, tUTAUT2 model with ITM model (propensity to trust, structural assurance, firm's reputation) with Hofstede six cultural dimensions model (CVI, MVF, PDI, UAI, PVN, and RVI) to investigate the impact of m-banking adoption in developing country perspectives like Bangladesh. There has been researched on m-banking adoption but we found few researched to investigate cultural dimensions and trust together to measure its impacts on m-banking adoption. The collected data will be analyzed by the partial least squared method (PLS) based on structures equation modelling (SEM) and bootstrapping method. This study found price value, initial trust model, masculinity and power distance have a significant relationship to the behavioral intention to the adoption mobile banking in Bangladeshi customer. And also facilitating condition has an impact on usages behavior. It also found that propensity to trust and structural assurance had influences on m-banking adoption. It will help the banking sectors to regulate their strategies and future plans to successful adoption and diffusion of m-banking services in Bangladesh.
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