The Influence of Corporate Social Responsibility (CSR) Implementation Toward Images Banks (Case Study of PT. Bank Muamalat Indonesia, TBK. Kendari Branch)

Abstract

Islamic banks, in a decade, experienced significant development. If Islamic banking requires long-term business life and wants to grow its image, it must provide answers to the community's needs. It must give invaluable returns as a priority to the responsibility of creating maximum profits and apply responsibility in broad meaning is the concept of Corporate Social Responsibility (CSR). This study aims to determine the effect of CSR on the image of Kendari Branch Muamalat Bank. The object of this study is the Kendari Branch Muamalat Bank. Data collection methods using observation, questionnaires, and documentation. The population and sample in this study were CSR recipients from the Muamalat Bank Kendari Branch. The size of the sample used was 79 respondents. Using statistical analysis tools used in this study are simple linear regression analysis, hypothesis testing, significance test, and partial Test. The results showed that the magnitude of CSR's contribution to the Image in Bank Mumamalat Kendari Branch was 43.2%. This figure means that 66.4% of CSR occurring at Kendari Branch Muamalat Bank is influenced by Citra, while the rest is 56.8%. Influenced by other causative factors, and based on testing, Ha stated that Corporate Social Responsibility (CSR) has a significant effect on Islamic banks' image.