Abstract
In order to explore how the core technological capabilities of the high-tech industry affect the sustainable competitive advantage of an enterprise, by consulting a large number of literature studies on sustainable competition, the characteristics of high-tech enterprises were summarized through analysis and sorting and a sustainable competition model was proposed based on market, management, marketing, strategy, and organizational innovation. Through factor analysis, correlation analysis, and structural equations of 266 survey data of related companies, the effectiveness of the model based on the impact of core capabilities of high-tech companies on sustainable competitive advantage was confirmed. The results show that the core competencies of high-tech enterprises’ market recognition, strategic planning, management and operation, full-person marketing, and dynamic marketing directly affect the company’s sustainable competitive advantage. The most important influence on a company’s sustainable competitive advantage is market awareness, and the organizational innovation of the company can also influence the sustainable competitive advantage indirectly, while dynamic marketing can increase the other four capabilities to improve the sustainable competitive advantage of the enterprise. The theoretical model is established to identify the core technological capabilities of high-tech enterprises that can help enterprises effectively identify the core technological capabilities that can form a sustainable competitive advantage and then provide ideas for enterprises to build theoretical research on core technological capabilities.
Highlights
Perpetual competition refers to the sustainable competitive advantages, attributes, or capabilities of company assets that are difficult to copy or surpass and provides a long-term or advantageous position that is superior to competitors [1, 2]
Identifying the core technical capabilities of high-tech companies can help companies grasp the ability to have the most positive effect on sustainable competitive advantage, and make full use of their own resources and capabilities to obtain sustainable competitive advantage. e empirical research results show that for hightech enterprises, enterprises need to focus on building market cognitive ability, strategic planning ability, management operation ability, and full marketing ability, while the dynamic marketing capabilities require companies to make a reasonable allocation according to their own situation
Indirect impact of core technical capabilities on sustainable competitive advantage: the ability of strategic planning has the greatest impact on sustainable competition, because the organizational innovation of enterprises has great uncertainty and risk, which is more obvious in the turbulent market environment in which high-tech enterprises are located. is explains the reason why strategic technological capabilities have the greatest impact on organizational innovation [27, 28]. e management of enterprises has a significant impact on organizational innovation [29, 30]. e performance of enterprises formed by organizational innovation is getting higher and higher, and the competitive advantage is becoming more and more obvious; it can be seen that organizational innovation of enterprises inevitably has a significant impact on sustainable competitive advantage [31]
Summary
Perpetual competition refers to the sustainable competitive advantages, attributes, or capabilities of company assets that are difficult to copy or surpass and provides a long-term or advantageous position that is superior to competitors [1, 2]. It is not difficult to see from the existing research results that the core technology capability of an enterprise is a prerequisite for sustainable competition and an important guarantee for the development of the company. Erefore, it is of great significance to study the impact of core technology capability on the sustainable competitive advantage of an enterprise. Rough research on high-tech enterprises and model verification through questionnaires, the revised model was obtained, which will provide a theoretical basis for the company’s core technology capability construction and sustainable development research. E main content of the questionnaire involves three parts of the core technological capabilities, organizational innovation and sustainable competition of high-tech enterprises. If both model 1 and model 2 have a significant change or the input variable proportional coefficient has a significant change, this proves that the adjustable factor has a regulating effect on the variable
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