The Influence of Context Orientation on Job Seeker Perceptions of Recruitment, Person-Organization Fit, and Job Application Intention in the Hospitality Industry

Abstract

Through this study the authors investigate the influence of culture, and more specifically context orientation, on job seeker perceptions of recruitment activities and messages, person-organization fit, and job application intention. Researchers sampled 403 college students majoring in hospitality and tourism management from different cultural backgrounds. The results indicated that context orientation was significantly related to both perceptions of recruitment activities and messages. However, context orientation was not found to be associated with perceptions of person-organization fit. Recommendations are offered to examine the perception of fit at different stages of recruitment and the consistency of the influence of culture throughout the recruitment process.