THE INFLUENCE OF CONSUMER REVIEWS AND ONLINE PAYMENT SYSTEMS CASH ON DELIVERY (COD) AGAINST TRUST CONSUMERS IN PURCHASES PRODUCTS ON APPLICATION SHOPEE

Abstract

This research is a type of quantitative research with the aim of determining the Effect of Consumer Reviews and Cash On Delivery (COD) online payment systems on consumer confidence in purchasing products on the Shopee Application. The type of data used in this study is quantitative data obtained from questionnaires distributed and related to the problem studied. Data collection is carried out by observation and distribution of questionnaires. In this study, the data sources used in data collection include primary data and secondary data. The research instrument used in this study was using the Likert scale method. The results showed data using statistical calculations through the Statistical Package for the Social Science (SPSS) application version 25 regarding the Effect of Consumer Reviews and the Cash On Delivery (COD) online payment system on consumer confidence in purchasing products on the Shopee Application which has been discussed from the previous chapter, the author draws important conclusions, namely consumer reviews and cash on delivery. This means that consumer reviews have a positive and significant effect on the Cash on Delivery payment system in purchasing products on the Shopee application.