The Influence of Community Behaviour on the Quality of Tourism Services at Toba Lake North Sumatera

Erika Revida,Sukarman Purba,Asima Yanti Siahaan

doi:10.20525/ijrbs.v7i2.879

Abstract

This research aim as analyzing the influence of community behaviour on the quality of tourism services at Toba Lake North Sumatera. The method of research used mixed between quantitative and the qualitative research. Research sample were taken from 120 head of family at Toba Lake North Sumatera. The technique of data collection of research used documentation study, questionnaires, interviews and observations. The technique data analysis used Simple and Multiple Regression Analysis. The research results showed that there was positive and significant influence between community behavior on the quality of tourism services at Toba Lake North Sumatera. The recommendations of the research stated that it was important to enhance the quality of tourism services by enhancing knowledge, attitude and action about the quality of tourism services so that the quality of tourism services will be increased, and it need to establish tourism school at the Toba Lake North Sumatera

Highlights

Tourism development in the current era has become a leading sector in several regions
Community behavior in providing tourism services are all activities and human interaction measured through knowledge, attitude and actions about something
The coefficient of determination ryx2 = (0.579) 2 x 100% = 33.52%. It means that 66.48% of variation Quality of Tourism Service (Y) could be explained by the variation of Community Behavior (X), and the remaining 66.48% determined by other variables

Summary

Introduction

Tourism development in the current era has become a leading sector in several regions. Community behavior in providing tourism services are all activities and human interaction measured through knowledge, attitude and actions about something. By this research community behavior can be formulated as a form of experience and interaction of community with their environment, especially regarding knowledge, attitudes and action about tourism service. There were many services such as not friendly, not responsive to the needs of tourists, such as behavior of cheat tourist, littering, and others This was the reason why the research done by the tittle "The Influence of Community Behaviour on The Quality of Tourism Services at Toba Lake North Sumatera. In measuring the variable of quality of community tourism service Tjiptono’s theory (1997) that were conformity with requirements, suitability for use, continuous improvement, free from damage, fulfillment of customer requirement since beginning and every time, doing everything right from the beginning, something that can make customers happy was used

Findings

Result and Discussion

Conclusion