The Influence of Communication Competencies and Professionalism Public Relations Officers towards the Quality of Public Relation Services in the Audit Board of the Republic of Indonesia Representative of the North Sumatera Province

Abstract

The purpose of this study was to determine the effect of communication competence and PRO professionalism on the quality of public relations services at the Republic of Indonesia Supreme Audit Board (BPK RI) of North Sumatra. The research method used is the correlational method. The study population is the inspectorate employees in North Sumatra Province. The research sample consisted of 1 inspectorate employee of North Sumatra Province, 2 employees of BUMD, and 33 municipal / city government officials in the entire province of North Sumatra.Data collection techniques used a questionnaire. The theory used in this research is the theory of communication competency by Slocum and Hellriegel, the public relation officers (PRO) professionalism theory by Richard Hall and the excellent service by Atep Adya Barata. The results showed that there was an influence between communication competence on the quality of public relations services at the BPK RI Representative of the Province of North Sumatra. There is also an influence between PRO professionalism on the quality of public relations services at the BPK RI Representative of North Sumatra Province. Then there is the effect of communication competence and PRO professionalism on the quality of public relations services in the BPK RI Representative of North Sumatra Province, where the F-count value is greater than the F-table at a significance level of 0.05 confidence, so that the communication competence combined with PRO professionalism can improve the quality of public relations services at BPK RI Representatives of North Sumatra Province.