Abstract

This study aims to explore the influence of different light color temperatures and lighting illuminances on two kinds of crafts regarding touch motivation, preference, and product evaluation. A total of 40 subjects are recruited in this study. The independent variables include lighting color temperature (3500 K, 4500 K, and 5500 K) and illuminance (500 lx, 1000 lx, 1500 lx, and 2000 lx), and three different kinds of dependent variables are measured, including motivation to touch, preference, and 10 product evaluation questions, where each is ranked on a five point scale. The experimental results show that a pottery teapot is suitable for 3500 K at 1000 lx and a silver teapot is suitable for 4500 K at 1500 lx, while a color temperature of 5500 K or illuminance of 500 lx produces the lowest touch motivation and preference. The results of multiple regression analysis show that, if the lighting illuminance can improve viewers' preference for the sample or show good touch on the surface, then their touch motivation will be stronger. The findings of this study can provide insight into the motivation of touch, and further provide some guidelines and recommendations regarding display lighting, in order to increase the competitive advantages of works.

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