Abstract
The combination of online education and traditional education provides many advantages in higher education. Therefore, many universities offer online elective courses for students to learn online. However, little is known about the learning experience of students after completing the online course. On the basis of the Universal Theory of Acceptance and Use of Technology (UTAUT), this study attempts to examine college students' continuous intention to use online course platforms through empirical research. Results show that performance expectancy, effort expectancy, facilitating conditions, content quality is positively related to college students' attitude towards online course platforms; Perceived cost and use attitude also is negatively related to students' continuous intention. However, social influence did not affect college students' attitude towards online course platforms. These findings provide new ideas for the design and development of online course platforms.
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