Abstract

PurposeThe aim of this paper is to measure the effects of universities' ethical management and positive impact on society affect the faculty engagement through the mediating effect of organizational legitimacy.Design/methodology/approachEngaged employees are characterized by better performance, increased productivity and by generating higher customer loyalty as well greater economic profit. The commitment to the organization they work for is affected by internal and external inputs. Among these, business ethics and corporate community outreach are key factors for improving employee engagement. The authors developed a survey that was distributed to professors of Spanish universities. To treat the data and test the proposed hypotheses, the authors applied structural equations through PLS-SEM.FindingsThis research contributes to the organizational management field literature and advises university administrators to adopt an ethical management style based on information transparency, accountability and faculty member involvement in the decision-making process in order to improve their engagement and, therefore, increasing student satisfaction, academic results and positive impact on the common good.Originality/valueThe novelty of the authors’ research stands in the inclusion of legitimacy as a mediation effect between business ethics and community outreach that affect employees' engagement and, specifically, faculty engagement.

Highlights

  • The ethical management of an institution is key to generate positive relationships with internal and external stakeholders as well as to guarantee their cooperation and commitment (Egan, 2019; Hudson et al, 2017)

  • Since legitimacy has a clear benefit for institutions and it reinforces the relationship with stakeholders, we found it relevant to analyze the potential mediating role that this variable can have on enhancing faculty engagement

  • Confirming the literature review, professors consider that their universities have a positive impact on society and the effects of the community outreach of their activities increases the meaningfulness of their job as well as the engagement with their institutions (Afsar et al, 2020; Cycyota et al, 2016)

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Summary

Introduction

The ethical management of an institution is key to generate positive relationships with internal and external stakeholders as well as to guarantee their cooperation and commitment (Egan, 2019; Hudson et al, 2017). We defined four hypotheses to better understand faculty engagement, suggesting that business ethics and community outreach influence professors’ commitment and that organizational legitimacy has a mediating effect. These institutions have been requested to improve their ethical orientation and to base their internal management on transparency and accountability in order to regain public trust and social acceptance (Khurana and Nohria, 2008; Khurana and Spender, 2012; Wigmore-A lvarez et al, 2020) Under these circumstances, HE institutions have become more socially embedded: they engage in relationships with relevant agents who can provide resources, support, commitment, trust, and legitimacy (Christensen and Gornitzka, 2017).

Community outreach
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