Abstract
Www.kanopirumah.com is a business that is engaged in the welding workshop business. To determine the effect of brand image on purchasing decisions, service quality on purchasing decisions, price perceptions of purchasing decisions, trust in purchasing decisions, and to know together with the influence of a brand image, service quality, price perceptions and trust in purchase decisions for welding shop services www.kanopirumah.com. This research is quantitative research. The population in this study are consumers who conduct transactions at the welding workshop www.Kanopirumah.Com. in this study as many as 100 consumers. Data collection methods in this research are observation, documentation study, and literature study. The method of data analysis is a simple linear regression test, product-moment correlation test, determination test, and hypothesis test (t-test). Data processing using Statistical Social Science Program (SPSS) version 22.00. The results showed that (1) Brand image influenced purchasing decisions with a t-test value of 2.329, sig. 0.022 <α = 0.05, thus proving the hypothesis that the brand image influences the purchase decision. (2) Quality of service influences purchasing decisions with a t-test value of 2.277, sig. 0.025 <α = 0.05, thus proving the hypothesis that service quality affects the purchasing decision. (3) Price perception influences purchasing decisions with a t-test value of 3.093, sig. 0.003 <α = 0.05, thus proving the hypothesis that price perception influences the purchase decision. (4) trust influences purchasing decisions with a t-test value of 3.215, sig. 0.002 <α = 0.05, thus proving the hypothesis that states' trust has an effect on purchasing decisions. (5) Brand image, service quality, price perception, and trust affect purchasing decisions.
Highlights
The development of the business world at this time with the enactment of free trade has an impact on increasingly fierce business competition, this requires business people to be more observant and sharp in seeing opportunities that exist and see the behavior of consumers who Volume 2, Issue 1, September, 2018 Page. 17- 24 are the target market (Diza, Moniharapon, & Ogi, 2016; Peter & Olson, 2014; Selang, 2013; Subianto, 2007; Sumarwan, 2014)
(3) Price perception influences purchasing decisions with a t-test value of 3.093, sig. 0.003
The results of this study indicate that the welding workshop consultants www.kanopirumah.com 65.0% are women and more than 35.0% of men with homes
Summary
The development of the business world at this time with the enactment of free trade has an impact on increasingly fierce business competition, this requires business people to be more observant and sharp in seeing opportunities that exist and see the behavior of consumers who. Company management is very important to understand the promotional mix used, consumer price perceptions of products and locations, especially in terms of attracting consumers' attention and determining purchasing decisions. Www.kanopirumah.com is a business engaged in the business of welding shops, for the manufacture of canopies, fences, trails, rallying stairs, metal doors that are applied to housing, offices, shops, businesses, and warehouses. The total income of www.kanopirumah.com in 2018 has decreased in the last six months This has an impact on the amount of income decreased by an average of 0.68%. This decrease in income was due to the consumer's purchasing decisions for the manufacture of canopies, fences, trails, rallying stairs, metal doors to the workshop www.kanopirumah.com which is relatively small. Alternative choices for consumers are needed, so that there are appropriate alternative choices in meeting their daily needs
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