Abstract
Rare Beauty is an esteemed American cosmetics company that has been founded and is currently owned by Selena Gomez. The distinguishing aspect of this cosmetics company lies in its mission statement, where it aims to dismantle unattainable beauty norms by advocating for inclusivity and recognizing the significance of mental well-being. This study aims to identify the specific channels through which Indonesians procure these cosmetic items. In the present era, there exists a variety of means through which individuals can acquire products that are not readily accessible within the confines of Indonesia. One such method is by utilizing the services of "Jastip" or engaging a "Personal Shopper". In order to facilitate the acquisition of data from a substantial number of participants within a designated time frame, the methodology employed for this research activity will entail the utilization of a questionnaire-based approach.
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