The Influence of Brand Creation and R&D Innovation on the Operating Income of Agricultural Small and Micro Enterprises in Gansu Province

Abstract

According to the survey data of Chinese small and micro enterprises (CMES), this paper uses OLS and Probit models to study the impact of brand creation and innovative research and development of agricultural small and micro enterprises on their operating income. The results show that brand creation and innovative R&D have a significant role in promoting the operating income of agricultural small and micro enterprises, while the overall brand creation and innovative R&D investment of agricultural small and micro enterprises in Gansu Province are at a backward level. Therefore, the revenue of agricultural small and micro enterprises in Gansu Province Ability may be weak. Secondly, this paper further analyzes and finds that financing constraints have a significant inhibitory effect on the brand creation, innovative R&D and operating income of agricultural small and micro enterprises, and the financing constraints of agricultural small and micro enterprises in Gansu Province are also relatively large, so they are inhibited.