Abstract
The goal of this research is to see how financial behavior, attitudes, and literacy affect student investment decisions. Students from South Jakarta serve as case studies in this study. This study is quantitative, meaning it uses numbers as a baseline. The information was gathered by an online questionnaire that was distributed to 110 people using a purposive sample technique. With the help of the SmartPLS application, the data analysis technique used was partial least square. Financial behavior, financial attitudes, and financial literacy all have a major impact on investment decisions, according to the findings of this study, however financial literacy cannot regulate investment decisions made by students in South Jakarta.
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