The Influence of Banking Distribution Channels and Financial Services Promotion on Public Interest in Becoming a Customer of Bank Bengkulu Main Branch Office

Abstract

This study measures the effect of banking distribution channels and financial services promotion on public interest in becoming customers of Bank Bengkulu Main Branch Office. This research uses a quantitative approach. The method used is the survey method. The data collection tool used a questionnaire distributed to 120 community respondents in Bengkulu City. The questionnaire was distributed online using the goofle form facility which was distributed to respondents via the whatsapp group. The data analysis method in this study uses multiple regression analysis. Hypothesis testing uses the F test, t test, and coefficient of determination testing procedures. From the results of research and discussion it is known that: (1) Banking distribution channels have a significant effect on public interest in becoming Bank Bengkulu customers; (2) Financial services promotion has a significant effect on public interest in becoming Bank Bengkulu customers; and (3) Banking distribution channels and financial services promotion simultaneously have a significant effect on public interest in becoming Bank Bengkulu customers.