The Influence of Artificial Intelligence to Support Halal Tourism Policy in South Korea

Abstract

This study focuses on the influence of Artificial Intelligence in the form of application (software) supporting South Korea’s halal tourism policy. Specifically, this study analyses the types of correlations between the software and the implementation of halal tourism policies in South Korea. This illustrates the influence of applications on users as Muslim tourists in South Korea. Thirty applications were randomly selected, and data were collected from Google Play Store devices through Android for the period between 2010-2020. In this study a qualitative approach was applied, and literature study was chosen to examine the data. Indicators available on the Google Play Store was used, complemented by the criteria of halal tourism collected by the authors from various sources. Based on these indicators, the results of the analysis revealed that more than 50 percent of the mentioned applications were helpful for users (Muslim tourists) led to a conclusion that artificial intelligence supports the implementation of halal tourism policies in South Korea.