Abstract
The aims of this study is to investigate what are the influence factors of consumer behavioral intention toward online food delivery services (OFD). 200 valid questionnaires were collected to empirically test the research model using partial least square (PLS) path modelling approach. The result imply that proposed hypotheses were supported except for the relationship between prior saving orientation and convenience motivation.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
