Abstract
The purpose of this study was to analyze the effect of the encouragement of achievement, hard work and optimism on entrepreneurial success. This type of research is a causal associative research. The research was conducted in the area of Tanjung Rejo Village, Medan City, Indonesia. The research population was 117 entrepreneurs who opened entrepreneurs and the sample was a total population of 117 respondents. The research instrument for obtaining data used a questionnaire by first testing the validity and reliability, then the data were analyzed partially (t test) and simultaneously (F test) with multiple linear regression analysis at a significance level of 95%. The results showed that partially and simultaneously there was an influence of the encouragement of achievement, hard work and optimism on entrepreneurial success. The characteristics of an entrepreneur will provide an independent person in entrepreneurship. Based on these findings, it is hoped that the public, especially entrepreneurs, will instill a high entrepreneurial character so that they are able to compete in running their business. An understanding of entrepreneurial character can be obtained from participating in seminars on entrepreneurship or reading from various books related to the character that an entrepreneur must have.
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