Abstract
This article briefly describes the development of the tourism sector in Albania, summarizing consumer behavior theory at a micro prospective, and providing a few general ideas on how the Albanian market can stimulate a change in European consumers' behavior and attract a larger and constant stream of tourists. This article is elaborated from three perspectives of the environment: the economic, the socio–cultural, and the technological. Starting with the economic environment perspective, the authors explore ways to ensure the efficient development of the economy through resource management, with the purpose of creating space for future generations. Following the social-cultural environment perspective, they analyze the way social and cultural sustainability ensures and enhances people's life skills, strengthens community identity and improves food safety practices through educational campaigns in the hospitality sector. Closing with the technological environment perspective, the authors explore ways to strengthen Albania's online position and improve telecommunication channels between urban and rural areas.
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