Abstract
Peer reviewed publications are essential in demonstrating valuable research to fellow academics, funding agencies, as well as moving important scientific concepts into areas that ultimately benefit our global society. Both theoretical and applied research are vital scientific pursuits, therefore, both must be pursued with equal vigor. In pursuing a research path researchers should consider the entire scope of their audience. Granted, most frequently, the readers are other academics, students, and government research and funding agencies; generally people whose source of income is not tied to producing a commercial product. On the other hand, there is a significant audience that reviews the scientific literature scouting for product ideas and solutions to problems they may encounter in producing a product or service.
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