The Indian Telecom Distress

Abstract

Abstract This case study is about stress and survival of telecom industry players. India’s telecommunication network is the second largest in the world by number of telephone user (for both fixed and mobile phone). The major players are Airtel, BSNL, Vodafone-Idea. If we look back in to the history Reliance communication launched in the telecom industry in the year 2002. Later on other global measure launched in India like Vodafone, Uninor, Docomo. Current scenario in the telecom industry—where we have disruption in the call charge prizing with lowest ever monthly rental launched by Jio (Mukesh Ambani group). After launch of Jio, the existing stabilize private player Airtel, Vodafone-Idea faced challenges of survival due to low AGR. This case will highlight policies that depart from telecom sector. They must reconsider or update in order to offer the best consumer experience and prizing war. This case will highlight telecom crisis. The department of telecommunication appears to be on the side of operators but survivors are still in trouble. The battle between Jio, Airtel, and Vodafone-Idea—it became very intense. Cellular Operators Association of India (COAI) came to Airtel and Vodafone Idea for support. The COAI warned Supreme Court that the telecom sector would turn into a monopoly if Jio allowed to behave on own wish without proper policies in place. However this did not go well with Jio and they shot off a letter to COAI talking about the sector. Jio said, ‘these operators anyways were not investing sufficiently in the sector and have been shedding crocodile tears by claiming financial stress for a long time now and have not shown any inclination to modernize the networks.’