The independent effects of skin tone and facial features on Whites' affective reactions to Blacks

Abstract

Research on skin tone and Afrocentric features provides evidence that people use phenotypes (visible physical characteristics) to make inferences about the degree to which stereotypes about the racial group apply to the individual (i.e., to make impressions of others). However, skin tone and Afrocentric features have been confounded in prior research on this topic. The present study examines whether facial features (lip thickness, nose width) have effects on Whites' affective reactions to Black targets, above and beyond the well-documented skin tone effect by experimentally crossing variation in facial features and skin tone. The results showed that both skin tone and facial features independently affected how negatively, as opposed to positively, Whites felt toward Blacks using both implicit and explicit measures. The findings that Whites reacted more negatively toward Blacks with darker skin tone and more prototypical facial features than toward Blacks with lighter skin tone and less prototypical facial features on the explicit measure may indicate that Whites are unaware of the negative effects that Blacks' phenotypes can have on their racial attitudes. The present study demonstrated that subtle facial features, in addition to salient skin tone, also play an important role when predicting Whites' feelings about Blacks. One implication is that it is important to raise people's awareness about the effects that Blacks' phenotypes can have on their attitudes.