The incremental validity of implicit measures of creativity for creative achievement

Abstract

In search of a more holistic assessment, creativity researchers recently employed implicit measures which capture different aspects of creativity, including personality and attitude that operate on an implicit level. However, little is understood regarding their overlap with determinants of creative achievement. This study examined the incremental validity of two implicit measures, the Implicit Association Test (IAT) and the Conditional Reasoning Test for Creative Personality (CRT-CP) in predicting creative achievements. Analyses based on a sample of 167 college students showed a convergent validity between the IAT and explicit creative personality, but not between the CRT-CP and explicit creative personality nor between the IAT and the CRT-CP. Regarding incremental validity, only CRT-CP revealed evidence for an incremental validity in predicting individuals' creative achievement over and above explicit creative personality. Results are discussed in terms of the application of implicit measurement techniques.