Abstract

Abstract: The increasing rate of inappropriate Apps in Google Play Store is a matter of concern as it is highly unethical and the increasing rate is alarming. The prime focus of the research is to explore the responsible determinants behind developing inappropriate apps in Google Play Store and the motive behind developing those apps. Applying the determinants and motive the researchers will construct a dynamic behavioral pattern which will be very understandable and helpful for the community who use Google Play Store. The study worked on quantitative data and it’s a descriptive study. So, a personal interview was done to collect the data. After analyzing the data some reasonable determinants were detected and they are Large users’ groups of inappropriate apps, easy money from ads, anonymity, and out of curiosity of the developers, ignorance of users of inappropriate apps. The study also found out less effort in developing inappropriate apps and not getting enough response to other creative develop are also a reason for developing inappropriate apps in Google Play Store. Taking the determinants, a dynamic behavioral pattern was offered and a connection between the determinants was measured. The dynamic behavioral pattern explores how determinants accelerate the rate of developing inappropriate apps. The result achieves the actual reason behind developing inappropriate Bangla apps in Google Play Store. This study can be helpful for not only the developers who involve in this industry but also the users of Google Play Stores.

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