Abstract

During the COVID-19 pandemic, interruptions in the supply chain have become a common occurrence in every industry. In the fast fashion industry, there are a range of problems with supply chain management that are clearly evident. During this time, more and more firms in the industry start to reconsider the supply chain system that they were using previously and try to figure out solutions to disruptions. This paper takes Inditex as a case study, which is the market leader in the fast fashion industry and received relatively less impact from the pandemic. In the meantime, the paper listed several issues Inditex could solve and provided some potential solutions to the company from three dimensions by using previous research journals from other scholars in a range of fields and official company annual reports. Overall, Inditex needs to pay more attention to those problems related to sustainability and the environmental impact of their production because consumers are more aware of the environment than firms expected.

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