Abstract
The "three-child" policy is a further adjustment and liberalisation of China's family planning policy. With the implementation of the "three-child" policy, the fertility rate has not rebounded significantly. With the impact of the epidemic in recent years, China's population has experienced negative growth for the first time in the past 2022. This situation is making the population issue more and more serious and of greater concern. The theme of the study is fertility policy and fertility culture in China. This paper uses factual analysis to analyse the significance of building a new fertility culture for China's 'three-child' policy and its accompanying measures. The study concludes that a new fertility culture that promotes the subjective well-being of child-rearing and opposes bad marriage practices should be developed. The most important aspect of building a childbirth-friendly society for women is to focus on the issue of "workplace punishment" for women, and for the government and enterprises to share the burden of subsidising women's childbirth.
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